Team and user onboarding
Guided onboarding establishes access to the appropriate product experience.
AI Sales Enablement SaaS
Synqro.ai
AI Sales Enablement SaaS for Conversation Practice & Coaching
Digital Sensei worked on the architecture and implementation of an AI-enabled sales training platform that connects conversation practice, coaching, reporting and Voice AI inside a structured SaaS product.
- Product
- AI Sales Enablement SaaS
- Core experience
- Conversation practice and coaching
- Platform
- Web SaaS
- AI / Voice
- Conversational AI + Retell AI
- Frontend
- React + Vite
- Backend
- NestJS + Node.js
- Data
- PostgreSQL
- Delivery
- Architecture, engineering, APIs, integrations and production support
Product context
Sales practice needs a system around the conversation.
Static learning content alone cannot provide repeatable conversation practice, structured coaching and useful visibility into readiness. Synqro.ai brings those connected needs into an AI-enabled sales training and enablement product.
The product had to support scenarios and context, role-aware access, conversational and voice interactions, coaching, reporting and the organizational workflows needed to administer a SaaS platform. Digital Sensei worked on the technical architecture and implementation that connects these concerns across customer-facing experiences, administration, APIs and data.
A guided path from access to practice, coaching and visibility.
The experience is structured around the people using and managing the platform, with AI serving specific product actions.
Role-aware access
Users and administrators work through experiences appropriate to their responsibilities.
Conversation practice
Structured scenarios and product context support repeatable conversational practice.
Coaching workflows
Practice connects to coaching activity instead of ending when a conversation does.
Readiness and reporting
Reporting surfaces performance and readiness information for review and follow-up.
Configuration and oversight
Administrative configuration and operational visibility support ongoing product use.
One product system across applications, APIs, data and AI.
The implementation connects distinct product experiences through a shared backend and relational data foundation, with clear boundaries around access, business workflows and external AI services.
Admin and management experience
An administrative application supports organization and user management, role-aware oversight, configuration and operational workflows.
Customer and organization experience
A separate customer-facing React experience supports day-to-day practice, coaching and reporting workflows.
Backend and data foundation
NestJS and Node.js provide a maintainable API and application layer, backed by PostgreSQL for relational product data.
Integrated intelligence
Conversational and Voice AI capabilities receive the product context they need while analysis and reporting return to the wider SaaS workflow.
Voice AI connected to product context and follow-through.
Synqro.ai uses conversational AI for practice and Retell AI for voice workflows. The voice capability connects with appropriate application context so each conversation participates in the broader sales-training experience.
Context-aware practice
Approved application context helps shape conversational practice around the relevant workflow rather than leaving the voice layer isolated.
Transfer and handoff
Verified transfer and handoff functionality allows a voice workflow to move beyond a single self-contained interaction when the product flow requires it.
Post-call analysis
Post-call analysis and reporting connect the completed interaction back to product visibility and coaching workflows.
Conceptual system view
This simplified architecture view describes how the verified product layers relate. It is not a screenshot or a representation of private infrastructure.
User experiences
Admin / management application
Customer / organization application
Application & API layer
NestJS
Authentication & roles
Business workflows
Reporting
Data
PostgreSQL
AI / Voice
Retell AI
Conversation workflows
Application context
Reporting / handoff
Production & operations
Logging
Configuration
Deployment
Support
Conceptual system view. Private infrastructure and implementation details are intentionally excluded.
Roles, administration & reporting
The operating structure behind the user experience.
AI-enabled SaaS still needs disciplined administration. Synqro.ai supports organization and user management, role-aware access, administrative configuration and structured product workflows.
Reporting and operational visibility help authorized users review practice, readiness and performance, while protected administrative workflows support the wider product experience.
Built for maintainable product delivery.
The engineering work addresses the architecture and operational concerns that sit beneath visible screens and AI interactions without exposing client-specific implementation.
- Role-aware SaaS architecture and protected administrative workflows
- Secure application access and session management
- Maintainable NestJS application structure
- Clear API and backend boundaries
- PostgreSQL relational data modeling
- Separation of admin and customer-facing experiences
- Auditability and operational visibility
- Defined boundaries for AI and voice integrations
- Production readiness and ongoing maintainability
Verified technology behind Synqro.ai.
Frontend
Backend
Data
AI / Voice
Ongoing delivery
An evolving product, not a one-time integration.
Synqro.ai is an evolving software product. Its SaaS architecture supports continued refinement of product capabilities as reporting, administration and AI-enabled workflows develop within the broader experience.
Production software also requires operational attention after individual features ship. Architecture, APIs, configuration, logging, deployment support and maintainability provide the foundation for that continued work without implying a speculative roadmap.
Capabilities used in products like Synqro.ai.
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